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A Pioneer in Grooming

The introduction of the BZ Razor and the Club BZ subscription program are just the latest additions to the exceptional line of Bikini Zone products for women. 


Founded in late 90s, Bikini Zone instantly pioneered the grooming category with the release of its lidocaine-based medicated crème and gel after-shave products. Today, Bikini Zone is at the forefront of innovation, quality and science for a pain-free shaving experience and exceptional product standards. The Bikini Zone name stands for America’s most trusted, complete solution for bikini area shaving and post-shave care. As seen below, our products are designed to meet specific needs so you can enjoy spa-like treatments any time in the comfort of your home and just a fraction of the costs.


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America’s most trusted solution for bikini area shaving and post-shave care